Spotify is introducing a new commercial product for software development teams called “Confidence,” which is based on its homegrown experimentation platform. Confidence is designed to make it easy for ...

Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...

San Francisco startup Optimizely has had a lot of success in making A/B testing much more accessible to the masses. And along the way, Optimizely’s co-founders Dan Siroker and Pete Koomen say that ...

A/B testing – running simultaneous tests of different versions of a website or app on random sections of an audience to see which performs the best – is one of the most important processes that ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

Opinions expressed by Entrepreneur contributors are their own. If you’re reading this because your boss asked you to A/B test two versions of your company’s website and you have no clue what to do, it ...