Hannah Elsakr, Vice President, New GenAI Business Ventures at Adobe, recently offered a look into Adobe’s critical role at the intersection of creativity, marketing and AI. In an interview, Elsakr ...

Facing pressure from rival design software vendors and general-purpose AI assistants, Adobe is rolling out agentic systems to coordinate and execute creative work across workflows and apps. Adobe is ...

Last week, I was talking with a graphic designer about Adobe MAX, and they shared with me the most unexpected review of an AI feature I’ve ever heard. “Photoshop will rename your layers for you!” he ...

Adobe Inc. is getting into the agentic artificial intelligence game with the general availability of its first family of AI agents, which promise to transform how enterprises create and optimize ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Shantanu Narayen, chair and chief executive officer at Adobe, unveils new ...

At the 2026 Adobe Summit, the company highlighted its most AI-driven Photoshop release to date, introducing a conversational AI assistant, enhanced Firefly Image 4 generative tools, and new ...

Adobe Inc. today unveiled a new enterprise platform designed to coordinate artificial intelligence agents across marketing, content and customer engagement workflows, as the company seeks to position ...

Imagine this: you’re racing against a deadline, juggling multiple PDF files that need editing, organizing, and sharing. You open Adobe Acrobat, and within minutes ...

Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

Adobe delivers new AI innovations and industry’s top AI models across Creative Cloud apps – including Photoshop, Lightroom, Premiere and Illustrator – empowering creative professionals to save time, ...

SAN JOSE, Calif.—Adobe today unveiled AI-enhanced masking features for Premiere, new typography, materials and 3D features for After Effects that expand motion design and visual storytelling, and ...