Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...

Pinterest’s advertising business took its next step toward scale with the official launch of its ads API on Thursday. It’s all part of Pinterest’s larger mission to become a go-to tool for brands ...

Influencer marketing is on the rise, you might have heard. There's sound logic driving that growth: About 30 percent of consumers are more likely to buy a product recommended by a "non-celebrity ...

Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Pinterest on Monday announced a Marketing Developer Partners program for its content publishing API, following the lead of Facebook and Twitter. The API will enable brands, who produce two-thirds of ...

Pinterest, the online pinboard that lets users organize and share photos of the things they love, is making a lot of noise as a rising star in socially-driven ...