Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the CPG and retail data analytics business founded by Are Traasdahl, who ...

AI-powered advisor delivers real-time guidance on advertiser-specific pricing, and custom reporting to boost revenue and streamline negotiations ATLANTA, May 15, 2025 /PRNewswire/ -- Revenue Analytics ...

Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system updates that have shown a boost in conversions. Details. Meta says setting up the ...

Google’s new protocol and AI search ad offering are meant to convince marketers that its ecosystem is the best for driving AI-powered sales. Meta is updating its ad platform to make its AI ...

A company formerly known as Adblock Analytics is now calling itself Blockmetry. The company specializes in measuring all type of content blocking and offers services to help companies do just that.

Ad-blockers and privacy-focused browser protections are eroding business analytics at the precise moment when organizations must sharpen their understanding of user behav­ior to remain competitive.

Ad tech startup Moat has attracted $12 million in a second round of funding aimed to help brands better measure the effectiveness of their online ads, the company announced today. Moat thus far has ...

Games commerce company Xsolla has partnered with data platform AppsFlyer for better web shop analytics and ad tracking. The partnership is focused on offering game developers insights and “simplified" ...