French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Improvements made to Nextdoor Ads ...

Pay-per-click advertising can be one of the fastest ways to generate traffic and leads, but it can also become expensive fast if not managed well. Many advertisers find themselves paying more per ...

Yelp has introduced more than 20 features to support local businesses, focusing on using artificial intelligence (AI) to simplify ad setup and optimization and create comparison tools. Craig Saldanha, ...

Revenue for Q4 2024 grew 14% to $153 million, with an adjusted EBITDA margin of 40%. Full-year 2024 revenue reached $530.1 million, marking a 12% increase with a 36% adjusted EBITDA margin. CEO Lisa ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Advertising giant Publicis Groupe is on the hunt for AI companies. It's set aside around 300 million euros for more "bolt-on acquisitions" this year. Industry insiders say Publicis may want to get ...

Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at ...

In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers optimize ad bidding, target audiences, and maximize return on investment (ROI).

In San Francisco, marketing and personalization platform Hightouch has launched Ad Studio, a suite promising to help ...

Reddit Inc. (NYSE:RDDT) is one of the best new stocks to buy now. On July 1, Reddit introduced new, automated ad tips within its Ad Manager platform. These new recommendations are designed to help ...

As a part of the Trophy Games Strategy to continuously improve revenue and optimize our games, we have implemented several optimization initiatives over the summer. With the release of Farm and Truck ...