When’s the last time you were deceived by a marketing campaign? Maybe you haven’t been… or maybe you got tricked and haven’t realised it? Good marketing relies on customers not knowing their secrets.

Ovechkin had a hat trick on five shots and went plus-3 in Thursday's 7-4 win over the Mammoth. Ovechkin's heating up again with five goals over his last five contests. This was his 34th career hat ...