Apple packs iPhones, iPads, and Macs with a wide range of built-in security tools that protect you against different threats and attacks. But these tools are not a magic shield—they won't protect you ...

Apple has finally joined the AI game with Apple Intelligence features in iOS 18.1, which are now available to everyone with a compatible phone. You can finally start using all of these cool new AI ...

Access to the on-device Apple Intelligence model, large language model integration in Xcode, and an elegant new software design across Apple platforms give developers everything they need to build ...

Apple is adding 100+ new App Store Connect metrics, giving developers deeper, first-party insights into monetization, subscriptions, and user behavior as it doubles down on its app ecosystem in the AI ...

Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and ...

Apple’s new artificial intelligence tools are here. Now the company is trying to help customers understand them. The Cupertino, Calif.-based tech giant on Wednesday began offering 15-minute sessions ...

Whether you’re an educator or not, you’re likely to start seeing education-related spotlights in your favorite Apple apps. Beyond these awareness initiatives, Apple is offering new resources for ...

Though contextual intelligence will be the next great frontier, this is what's on the way to your iPhone, iPad, or Mac right now. Apple is close to introducing iOS 18.2, a major update that brings ...

I have been writing professionally for nearly 35 years, and I like to think that I’ve gotten pretty good at it. Between TidBITS and the TidBITS Content Network articles I create for Apple ...

Apple's leadership shift comes as it lags in AI, raising concerns about future growth and its role in an AI-driven market ...

The biggest audio announcement at Apple’s iPhone event last month wasn’t the AirPods 4. Instead, the milestone news was the company’s plan to introduce a robust suite of hearing health features for ...