About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, ...

Amid consumer unease about the role artificial intelligence will play in our society and media, can an AI-generated audio commercial surpass the connectivity of human production? A new study may have ...

Radio World’s “Guest Commentaries” section provides a platform for industry thought leaders and other readers to share their perspective on radio news, technological trends and more. If you’d like to ...

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...

Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget on audio, with 25% of brands missing from audio entirely “The Investment Gap: Understanding the ...

A new audio study concluded that, in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice and message. The study was conducted by ...

Audio-only telehealth visits still make up a significant portion of primary and behavioral healthcare at federally qualified health centers in California, according to a RAND Corporation study ...

A new industry study has revealed that despite increasing scrutiny from advertisers demanding stronger proof of performance, digital audio is surging. The 10th annual Digital Audio State of the Nation ...

A recent University of California study of telehealth implementation at community health centers found that although phone visits were beneficial to historically marginalized patients, continued ...

The study found that California FQHCs were still conducting 20% of primary care visits and 40% of behavioral care visits by telephone or audio-only computer platform. Federally qualified health ...