Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Forbes contributors publish independent expert analyses and insights. Kevin Kruse covers leadership development & emotional intelligence. This voice experience is generated by AI. Learn more. This ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

I've spent the last 10 years studying how people make health decisions, in research and in thousands of hours of coaching calls. Here's the pattern I keep seeing: When someone misses a goal they ...