Coach.me CEO Kendra Kinnison asked me this practical question after my commencement address to the February 2023 Coach.me’s habit certification graduates. My immediate thought: That’s another great ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

How many times have we made resolutions to adopt healthier habits or vowed to never engage in unhelpful ones ever again, only to chastise ourselves for failing? Then the waves of guilt and shame that ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...