As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

Reddit Inc (NYSE:RDDT) is likely to deliver another quarter of solid advertising growth, according to Jefferies, as ...

NEW YORK—Ad-supported television represented 74.2% of overall TV viewing in the fourth quarter 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge, hitting a peak for the viewing share ...

Madison Avenue continues to pull millions of dollars out of what was once its star vehicle — primetime TV — in favor of reaching smaller crowds of consumers watching their favorite shows at times of ...

Matrix Solutions, a provider of revenue management and CRM tools for media companies, introduced Account Pulse, an AI-driven analytics product designed to help ad sales teams protect revenue, reduce ...

In the newsletter era, each and every publication spawns a community unto itself. Now one of the more notable creator platforms is trying to pitch advertisers on a mass play. Beehiiv, a creator ...

Republican-aligned FCC Commissioner Olivia Trusty is standing by the Commission’s push to adopt sweeping media ownership reforms, echoing the comments of the NAB and many of its broadcast industry ...

Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) Google is updating its Search ecosystem with Artificial Intelligence (AI) Overviews, AI Mode, and a redesigned ad experience that groups text ads under a single ...