A brand is more than just a logo, says Sholto Lindsay-Smith, managing director at Uffindell. Here are his top tips to develop a powerful B2B brand As the recent Gap logo fiasco clearly demonstrates, ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

In order to be able to define a brand, there must be a willingness to scrutinise the company very honestly and openly. This honesty and transparency must prevail throughout the whole process, ...

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

In today’s mobile-first world, the design and functionality of a company’s app can significantly affect its relationship with users. As more consumers engage with brands through mobile devices, ...

LISLE, Ill., June 2, 2026 /PRNewswire/ -- Garrett Kappel Marketing today announced the launch of its Long-Term Brand Development Framework, a structured marketing program designed to help Midwest ...

Back end is everything when it comes to a smart business solution. Imagine having a house looking luxurious outside but having an interior that's gloomy and full of useless furniture. Doesn't sound ...

Tom Foulke is recruiting for an M.S. student to be part of an ongoing applied supply-chain research and economic development project. The goal of the project is to create jobs and enhance incomes in ...