A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Customer Relationship Management (CRM) and other software vendors ...

Our research shows that Zendesk is the best CRM for customer database functionality, offering robust customizability and lots of contact management features, all packaged into an easy-to-use platform.

*This is a guest post. The thoughts and opinions expressed are those of its authors and do not reflect on Techaeris or its staff. The CRM industry grows by time and customer relationship management is ...

Yes, a CRM will tell you a particular product demo was delivered. But does it offer clarity into how the demo was received from the customer’s point of view? The answer lies in emotional intelligence ...

A solid CRM database can help your company with prospecting, marketing, sales, customer service, accounting and much more. But finding the right choice to meet your business needs can be challenging.

Customer relationship management, or CRM, is a promotional tactic used in integrated marketing and other types of consumer-focused marketing. CRM programs use database management to build long-term ...

At first blush, customer relationship management in the business-to-business arena is similar to consumer CRM efforts. Both focus on relationships that maximize the long-term value of customers. But ...

Customer Relationship Management systems, despite what all the vendors will advertise, are nothing more than databases. And the best CRM systems I know of at my clients have the most accurate, ...

While mobile CRM is still in its infancy, trends indicate that marketers in 2008 will slowly but surely add a mobile component to their loyalty marketing efforts. What is the key trend in mobile CRM?

The List, a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its line of services. This new feature set joins other new functions the company is ...