Moloco launched Moloco Ads for Performance CTV, an AI-driven product aimed at app marketers seeking mobile-style measurement and optimization on connected TV. The offering applies Moloco’s performance ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

CTV has become an integral part of nearly every brand advertiser’s media plan. The past several years have seen an explosion of streaming and connected TV options for consumers, bringing seemingly ...

Moloco, a player in AI advertising, has announced the launch of Moloco Ads for Performance CTV. Powered by the same AI that has made Moloco a leader in mobile p ...

Second only to AI in terms of hype, the rush to dominate data aggregation fuels new deals When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

Day guided that for Q1 2026, "we expect contribution ex-TAC to be in the range of $157 million to $161 million, which represents growth of 8% to 10%. Contribution ex-TAC attributable to CTV to be in ...

During the pandemic Connected TV was established as a video source for millions of homebound viewers. Even as the growth of broadband connections has plateaued, marketers have allocated more ad ...