In telecom and IT channels, partner recruitment and onboarding often gets more attention than partner engagement. Yet most ...

The new program unifies the formerly separate Sophos and Secureworks programs and rolls out increased incentives and improved training as well as enhanced self-service capabilities, Sophos Channel ...

The AI wave shows no signs of cresting as businesses and organizations build, deploy and operate a rapidly growing range of AI systems, applications and agents. Many of those, especially small and ...

Channel partner incentives, by contrast, are designed to influence future behavior. A well-structured incentive program doesn't just say "thank you for buying." It says, "here's why you should ...

In a crowded advertising landscape, loyalty and recognition programs reach people who have already opted in, creating a more ...