Clean beauty has become one of the most talked about ideas in the personal care industry. From skincare shelves to social media routines, the term appears everywhere. Yet many consumers still ask what ...

Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

“Clean beauty” products avoid potentially harmful ingredients such as allergens and possible endocrine disruptors. But even natural ingredients in personal care products are not always safe. “Clean ...

A true pioneer in the clean beauty space, bareMinerals paved the way for countless brands to follow in their footsteps and is now celebrating their 30th anniversary. Senior Contributor. Forbes ...

Swing by any Sephora, Ulta, or drugstore and you'll see shelf after shelf of beauty products marketed as “clean.” For that, you have Gregg Renfrew to thank. In 2013, the entrepreneur founded a ...

As more Americans rethink their skin care rituals, the rise of clean beauty is inspiring a shift toward pure, intentional ingredients rooted in nature. For many people, skin care is as simple as ...

Despite clean beauty being mainstream for some time now, figuring out which products are actually worth buying is still far from straightforward. Terms like “clean,” “natural,” and “nontoxic” remain ...

Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

Analysis reveals that in the absence of federal regulation, “clean” beauty labels often leave consumers guessing, particularly women of color. As consumers increasingly pivot toward safer, non-toxic ...

Increased investment in innovation and supply chain improvements could help to clarify ambiguous definitions and address regulatory gaps in the clean beauty sector, according to a report published by ...