Have you ever tried to click “back” on a website, but instead of returning to the previous page you ended up on a wall of ads? This can happen when websites or advertising networks use JavaScript to ...

So you thought you’d just read that webpage and then go back to the previous page? A bold assumption. All too often, clicking the back button in your browser doesn’t actually take you back. It’s ...

You may not know the name for it, but you’ve probably experienced it: you click on a link to a webpage, hit the “back” button on your browser, but end up on a ...

In short: Google is classifying “back button hijacking” as spam, targeting sites that abuse the browser History API to trap users when they try to navigate away. Enforcement begins 15 June 2026, with ...

PCWorld reports that Google will penalize websites that hijack the browser’s back button, a manipulative practice that redirects users to unwanted pages or ads. This new spam policy violation, ...

“Back button hijacking is a way of wringing more pageviews out of visitors. It’s common on sites that live and die on search traffic. You may end up on a page because it looks like something you want, ...