Symmetry requires an obsession with spacing. When working with a highly recognized corporate identity like the Coca-Cola logo, the second half of the script presents the true challenge. The spacing ...

The Coca-Cola logo doesn't need much introduction. The Coca-Cola Company and its flagship fizzy beverage possess one of the best-known brand identities in the world, with its red and white colours and ...

Bardo and Olga Cuellar from Humble, Texas, broke the Guinness World Records title for the largest Coca-Cola memorabilia collection with 7,099 items.

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...