Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release. According to the release on Cracker Barrel’s website, the ...

They’re shaking things up. Steak ‘n Shake is taking more shots at Cracker Barrel after the store’s disastrous rebranding, in what is becoming a supersized food fight. Cracker Barrel faced widespread ...

Cracker Barrel’s latest attempt to address the controversy over its redesign ignited more backlash after a new statement was released on Monday. "If the last few days have shown us anything, it’s how ...

Cracker Barrel Old Country Store Inc. ended its partnership with the marketing firm behind its short-lived logo change, as the restaurant chain grapples with the backlash over its controversial brand ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

Cracker Barrel is serving up a new rule for employees hitting the road: When it comes to meals, the company wants them to stick to its own restaurants. In an internal message obtained by the Wall ...