For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are ...

The upgraded platform enhances batch processing, API performance, and secure cloud automation for businesses worldwide. Removing file compatibility friction helps businesses move faster and operate ...