When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Do you invest in ad copy testing? If you are like me, you know this is an important part of your strategy.However, it can be difficult to know where you should begin. There are countless directions ...

PACT is an advertising-industry term that stands for "positioning advertising copy testing." PACT is a list of nine principles for testing the effectiveness of ads. Twenty-one of the nation's biggest ...

One of the few moments of spontaneous applause at last week's ANA Print Advertising Forum occurred at the close of a panel on magazine research, when Gruner & Jahr's Vice President of Corporate Sales ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Early Q4 is a prime testing time. Best practices for ad copy testing and messaging dissemination across Facebook, Instagram, and Google. The holiday season is quickly approaching with the start of Q4, ...

Describes how SmithKline Beecham uses copytesting: the ARS Persuasion@ metric as a primary measurement, with quality diagnostics which are validated by testing and retesting executions after revision.