Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences.

There are many ways to create an email newsletter. To get the most professional results with the least effort, you can subscribe to a paid newsletter service like Mail Chimp or Constant Contact. If ...

When it comes to content marketing, it’s difficult to find a channel that’s more reliable than an email newsletter. Unlike social media platforms and search engine algorithms, email addresses change ...