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How to create content that works for search and generative engines

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Utility news content: How to win beyond clicks in AI search

Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for ...
Forbes

These Startups Are Helping Businesses Show Up In AI Search Summaries

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...
Forbes

TikTok Is Now A Search Engine—And Brands Must Adapt

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. TikTok started as an entertainment platform. But today, it’s ...
Entrepreneur

Is Your SEO Strategy Ready for the AI Search Engine Takeover? Act Now — or Risk Getting Left Behind.

AI search engines are gaining traction and may surpass traditional search engine use in just three years. SEO strategies need to evolve for businesses to remain visible in AI-generated search ...