Salesforce Agentforce Contact Center unifies CRM, AI and workflows — but is the complexity worth it? A deep dive with analyst ...

The future of customer data strategy is moving beyond traditional CDPs toward composable, AI-driven architectures with ...

Researchers at Washington State University have developed a new forecasting model that helps companies more accurately estimate how many customers are interested in a product—even when key data is ...

A unified IT foundation lets you experiment with new AI solutions faster, deploy them more easily, and scale successful applications across your business with unprecedented speed, creating the kind of ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...

Salesforce has launched a tool that lets its customers connect other companies’ AI agents with their Salesforce data, an executive said on LinkedIn. The tool, known as a hosted Model Context Protocol ...

In today’s data driven world businesses turn to modern data architectures to harness data, drive innovation and stay ahead of ...

As it continues to evolve its corporate structure and applies artificial intelligence (AI) to simplify its communications and collaboration portfolio to deliver next-generation customer and employee ...

Wells Fargo has quietly accomplished what most enterprises are still dreaming about: building a large-scale, production-ready generative AI system that actually works. In 2024 alone, the bank’s ...