Digital Medicine Society Launches Initiative to Build Trusted Direct-to-Patient (DTP) Pathways for Pharma

BOSTON, April 16, 2026 /PRNewswire/ -- The Digital Medicine Society (DiMe) today announced the launch of a new pre-competitive initiative, Optimizing Direct-to-Patient (DTP) Strategies for Pharma, ...
Yahoo Finance

New ixlayer Survey Finds 73% of Pharma Leaders Are Running or Planning to Launch a DTP Program in the Next Year, and Half Say DTP Will Be Standard Practice Within Five Years

SAN FRANCISCO, Sept. 25, 2025 /PRNewswire/ -- ixlayer, a cloud-based healthtech platform, today announced the results of a new survey of pharma leaders conducted in partnership with the Digital Health ...
MediaPost

Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs

“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...
Pharm Exec

TrumpRX Has a Blind Spot and It Can Redefine Patient Access

TrumpRx lowers drug prices but doesn't address diagnosis and care access barriers, limiting its impact on patient outcomes. Pharma must develop DTP programs integrating education, testing, and ...
Morningstar

Tenpoint Therapeutics Ltd and PHIL Partner to Launch YUVEZZI™ Direct-to-Patient Cash Program to Make Novel Presbyopia Therapy More Accessible and Affordable

Tenpoint Therapeutics Ltd and PHIL Partner to Launch YUVEZZI™ Direct-to-Patient Cash Program to Make Novel Presbyopia Therapy More Accessible and Affordable Tenpoint Therapeutics, a leading ophthalmic ...
01Net

Tenpoint Therapeutics Ltd and PHIL Partner to Launch YUVEZZI™ Direct-to-Patient Cash Program to Make Novel Presbyopia Therapy More Accessible and Affordable

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Tenpoint Therapeutics, a leading ophthalmic manufacturer, and PHIL Inc., an all-in-one digital hub and Direct-to-Patient platform, today announced the launch of a ...