Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines between ...

It’s a strange reality when more people recognize you from your videos on social media than from your peer-reviewed papers or “professional” work. During grad school, I could never have predicted that ...

U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield ...

Social media didn't just grow up; it took over. Pew Research Center reports that about half of all U.S. adults say they check ...

April 16, 2025 - The advent of new software applications may pose challenges for collections in the course of discovery, in addition to the challenges faced at the identification and preservation ...

You wake up in the morning and, first thing, you open your weather app. You close that pesky ad that opens first and check the forecast. You like your weather app, which shows hourly weather forecasts ...

Marketers suffer from a variety of negative consequences stemming from poor-quality data that collectively drains marketing resources and limits effectiveness. Wasted media spend is the most ...

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, ...

Today’s media planning is more dynamic and data-driven than ever, offering marketers a complex landscape of opportunities and challenges. From determining how budget impacts channel performance to ...

Spending time on digital media, particularly social media, tends to be consistently linked with poorer developmental outcomes in children and teens. A massive review of existing research suggests that ...

Procter & Gamble is emphasizing its strengths in data and artificial intelligence as the packaged goods giant contends with a fragmented “new media reality,” executives said on a call discussing ...

February 12, 2025 - The advent of new software applications, such as AI chatbots like ChatGPT and third-party messaging applications like Slack, may help streamline chaotic areas of our lives, but ...