Greg Kihlström advises Fortune 1000 companies on MarTech, CX, and Digital Transformation at GK5A, and hosts The Agile Brand Podcast. In a world where customers expect highly personalized experiences ...

Marketers understand the power of big data. Yet, what chief marketing officers (CMOs) do not know is how to prepare for the era of big data They realise how profoundly the ability to collect and sift ...

Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Data science has an unusual marketing problem. The role is consistently described using its most glamorous applications — ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This a famous quote from marketing pioneer John Wanamaker and even 100+ years later, it still holds true as ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess ...

Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing employees to build more meaningful customer experiences.

The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Indeed, according to Urban Science™, a Detroit-based automotive consulting and technology company ...