Add Yahoo as a preferred source to see more of our stories on Google. AI tools gather information about you from many types of devices, including smartphones. Prostock-Studio/Getty Images Like it or ...

Your purchases, habits, and lifestyle help build your marketing profile. Limit it by using a separate email and skip the loyalty card on small trips. Parking lot plate readers and in-store AI monitor ...

A zettabyte is a trillion gigabytes. That’s a lot—but, according to one estimate, humanity will produce a hundred and eighty zettabytes of digital data this year. It all adds up: PowerPoints and ...

Behavioral data isn’t just for e-commerce anymore. Thanks to advances in in-store technology, physical retailers can now capture the same kind of insights into how shoppers move, pause, browse and ...

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." With unprecedented amounts of personal, legal, scientific, and commercial data being generated at what ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

A cybersecurity vendor claimed last month that a hacker stole data from the fashion retailer Hot Topic, including the personal information of millions of customers. At that time, there was no ...

Like it or not, artificial intelligence has become part of daily life. Many devices – including electric razors and toothbrushes – have become “AI-powered,” using machine learning algorithms to track ...