We use a lot of examples in this book, which seems particularly appropriate considering that the book is all about learning from examples! There are several standard datasets that we will come back to ...

Data doesn’t persuade on its own. Structure your insights to show what’s working, what’s not, and what to do next. You’ve audited your client’s website and compiled performance data. You’ve identified ...

If data storytelling were itself the subject of a story, its main storyline would have begun no more than 20 years ago. But almost as soon as someone purposely set out to tell a data story, an ...

Without the right processes and tools, it’s easy for a digital analyst to spend more time pulling and organizing data than reporting their findings and delivering meaningful analyses. What can ...

Data-driven content must be exciting, eye-catching, and unique. Here's how to choose the right topic and create a powerful piece of content that attracts links naturally. Whoever coined the term ...