There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing ...

Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. That is why digital marketers must combine data for ...

Here's the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed online. Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking ...

Tracking calls is normally a complicated process — the best call tracking software makes it easy. Keep reading to learn about the top options for your business and how to choose the right one for your ...

GIBRALTAR, United Kingdom, May 14, 2026 (GLOBE NEWSWIRE) -- switch.monster has introduced a free call tracking and marketing attribution platform built to help businesses connect digital campaign ...

It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...

Marketers have really only scratched the surface of what call analytics can do. Contrary to what many marketers perceive, call volumes have increased in the smartphone era. Phone calls remain a key ...

It is not uncommon for some businesses to struggle and get pushed to the brink, only to successfully pivot and enjoy a rousing comeback. Such turnarounds have happened with tech companies like Dell ...

If you’re the marketing director of a business that relies in some way on phone calls to drive new sales or set appointments, you’re probably already using call extensions in your search program.

Adam is CEO of Gladiator Law Marketing. He’s an Afghanistan veteran, outdoor enthusiast, husband, and dog parent to two German shepherds. When the phone rings at your law office, it can be a chance to ...