Despite the rise of mobile and social media marketing, email still plays a pivotal role in retailers’ cross-channel marketing strategies. To maximize customer acquisition and retention efforts, ...

Some 150 clients compiled the analysis from 7.4 billion emails sent by Epsilon in 2010’s fourth quarter across multiple industries. Epsilon and the Direct Marketing Association’s Email Experience ...

While it might not have the flashiness of social media campaigns or the immediate impact of paid ads, email marketing offers an unmatched level of personalisation and targeted communication, making it ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s the problem: Open and click metrics don’t tell you ...

In general, the conversion is the desired action performed by an email recipient. There’s no strict definition of a conversion for a cold email, you define it yourself. It can be the email open, the ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. Enterprise ...

The email marketing industry has been fascinated with the innovations happening in the inbox over the past couple years, and especially those being led by Gmail. The Promotions Tab, the unsubscribe ...

In the age of Mail Privacy Protection (MPP), high open rate is an increasingly empty goal, even for B2B brands that have much less exposure to MPP than their B2C ...

Today’s deal-savvy shoppers are utilizing price comparison applications and search strategies across channels to ensure they’re receiving the best buy. As a result, many retailers aren’t achieving ...