More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, ...

The humble email newsletter, which became a star in its own right, appears headed back to earth. Credit...Rose Wong Supported by By Benjamin Mullin and Katie Robertson Meta, which owns Facebook, is ...

Many marketers have witnessed great email newsletters that elicit significant engagement. Their first thought is often, "We should make ours look more like this." So they analyze its layout and format ...

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Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...