As the Chief Sales Officer of Crayon, my passion is enabling the modernization of the software and services supply chain. OK, time for a scenario. Let's say you and I are about to enter a partnership.

Your email messages may be less than effective for several reasons. For example, your message may get lost in the sea of competing messages, and lengthy messages may not be read entirely or carefully.

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Many people cringe upon hearing the word “email.” It often represents the worst parts of bureaucracy — cold, formal, painfully orderly and inevitably passive-aggressive. This stereotype is misguided.