The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Add Yahoo as a preferred source to see more of our stories on Google. Animated logo The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

I’ve been designing logos for over 20 years. I’ve loved them for as long as I can remember—as a kid, I got more excited about my Matchbox car packaging, with the big flaming muscle-car logo, than I ...

Any time we look at trends, we tend to see a pendulum swinging. For instance, it’s not uncommon to see an evolution from a flat logo to something dimensional or vice versa. But over the last three ...

Add Yahoo as a preferred source to see more of our stories on Google. Band logos composite image. Many band logos are hugely famous – everyone recognises The Rolling Stones' tongue and Nirvana's ...

Over the course of 2018, several major French business schools changed their logos. What were the changes exactly and, more importantly, what do these changes mean? Logos are visual signs that “speak” ...