Video games have moved beyond mere entertainment; they’ve become a thriving hub for brand engagement, allowing companies to connect with consumers through unique, immersive experiences. By the end of ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. In 2026, AI is no longer something marketers are debating. It’s actively ...

A wave of research has been published over the last few months that points to a growth in the adoption of online video in Southeast Asia. There have been widespread conversations in the industry ...

In the rapidly evolving digital landscape, news media companies face the challenge of maintaining profitability while adapting to changing consumer behaviors. As traditional advertising revenues ...

In the digital age, video content has emerged as one of the most powerful tools for news media companies. As audiences shift from traditional news consumption to online platforms, the demand for video ...

Online video advertising is one of the fastest growing areas of digital marketing, with spend on video based display advertising nearly doubling between 2010 and 2011 to £45 million. This is hardly a ...

As part of the new restructuring, the 80-strong Media Portfolio Management (MPM) team will take on the entire video advertising tactical planning business for all SMG’s clients, including Mars and ...