Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube appears to be testing a new livestream ad format for mobile that keeps the video visible during ads for non-Premium ...

Topsort Launches First Agentic Ad Format for Retail Media: Sponsored Prompts

Silicon Valley AI-native Commerce Infrastructure Company Topsort launches an AI-native ad format, turning conversational ...
TV Technology

IAB Tech Lab Launches ‘Ad Format Idol’ Initiative

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...
ZDNet

YouTube is testing a new ad format that you won't hate as much - maybe?

I wore the world's first HDR10 smart glasses TCL's new E Ink tablet beats the Remarkable and Kindle Anker's new charger is one of the most unique I've ever seen Best laptop cooling pads Best flip ...
AOL

Roblox announces new ad format, Google partnership to boost advertising business

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...
exchangewire.com

AdPlayer.Pro Expands Ad Format Suite with Interstitial Video Ads 2.0

AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s ...
TechRepublic

X Tests Ad Format That Turns Product Mentions Into Shopping Prompts

X Tests Ad Format That Turns Product Mentions Into Shopping Prompts Your email has been sent X is testing a new ad format that places a product prompt beneath some posts that mention a company or ...
Android Police

(Update: Google responds) This new YouTube ad format uses AI to exploit timing and your emotions

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police and MakeUseOf since early 2022. Previously, he has contributed to outlets such as ...
VentureBeat

Discord announces mobile ad format to broaden game ad opportunities

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...
TV Technology

Samsung Makes GameBreaks Ad Format Available Programmatically

NEW YORK—Samsung Ads has announced that its interactive ad format Samsung GameBreaks is now available programmatically, giving buyers access to fully customizable, co-branded interactive games within ...
Business Wire

Fubo Launches Proprietary CTV Ad Format for Branded Video Content; Major National Retailer’s Back-to-School Campaign Leverages “The Triple Play”

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced it is further enhancing its ad inventory with a new proprietary ...