Its AI policy is "to improve the efficiency of routine operations" for its developers, but creativity at the core of its ...

By using AI to streamline routine tasks in game development, Capcom aims to enhance human creativity.

A rollercoaster day for one of Sega's most anticipated titles.

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

AI in game development struggles with consistency, requiring causal reasoning to maintain coherent gameplay, logic, and ...

Roblox is introducing new agentic features to help developers plan, build, and test games on its platform, the company told TechCrunch exclusively. Roblox is revamping Roblox Assistant, its ...

One of the big focuses of Razer's slew of gaming gear announcements from the recent CES tech trade show was its use of AI. From an AI gaming headset to AI game assistants and AI game development tools ...

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. The use of AI tools in game development has been a controversial ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

This article is part of AI Week. For about a year now, all of the content for the mobile game Sunrise Village has been generated by AI. But far from generating a backlash from players, it seems that ...

A hot potato: Just because game company executives love AI, it doesn't mean everyone feels the same way. According to a new survey from GDC, over half of game developers think it's having a negative ...