Sharon Gauci, the executive director of design for General Motors’ global Buick and GMC brands, redesigned the Buick and GM logos.

Just as OpenAI inspired a wave of AI startups, so, too, has its logo. OpenAI’s signature spiral logo has become widely mimicked in the industry. So it raised eyebrows when Fortune recently reported ...

Teman Evans shares his strategy behind his bold revamping of the iconic Pillsbury Doughboy. Teman Evans, General Mills’s global chief of design, is proud to introduce Pillsbury’s revamped mascot, logo ...

For years, a glowing Apple logo made MacBooks instantly recognizable across lecture halls and coffee shops. It wasn’t just ...