Google’s antitrust case over the AdTech business is nearing its eventual end, outside of Google’s plan to appeal whatever decisions are made. It was ruled earlier this year that Google had two illegal ...
The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, with the government suggesting that Google divest both Ad Exchange (AdX) and ...
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities. Google is launching a suite of updates ...