GA4 is underreporting website traffic, according to multiple support threads. Real-time analytics remain accurate while historical data is affected. Google hasn't officially addressed the problem.
GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. Google is discontinuing Universal Analytics, its ...
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