A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors ...

Google Ads will use GA4's conversion window settings from March 31, 2023. This change will ensure consistent reporting between the two platforms. Advertisers can opt out by contacting Google support, ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google ...

Michael J. Fox is a finance & marketing pro and founder of Corberry. He has successfully helped home service contractors scale operations. Google’s search algorithm has evolved. It no longer rewards ...

Anthony Higman shared a couple new Google Ads and Google Business Profile items yesterday on Twitter. One on Google Business Profile conversion actions within Google Ads and the other are chat details ...