Many top websites have invalid homepage HTML, yet still rank well. Machine-readable elements must be accurate, even if the rest of the HTML isn’t. SEO success depends on user-focused strategy, not ...

The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, Martin Splitt and Gary Illyes from ...

This year’s conference included another change to search, this one more profound but less aggressively deployed. “AI Mode,” which has similarly been in beta testing for a while, will appear as an ...