Over the last two years, a series of updates to Google Search amount to a dramatic upheaval to the Internet's most powerful tool, complete with an unprecedented AI feature. Will Google save the web, ...

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then ...

Google's John Mueller said that when it comes to AI Search and the changes that come with that, Google's core search algorithms, spam detection methods, spam policies, and other search systems do not ...

Tension: Businesses build strategies around Google’s standards while having zero say in how those standards shift overnight. Noise: Panic-driven speculation after each update obscures the structural ...

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, ...

Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take ...

Google says it's aware of weak 'best of' lists and said it 'works to combat that kind of abuse' in Search and Gemini. If you rank your own product #1 in “best of” listicles, it’s not just a ...

If Google’s AI researchers had a sense of humor, they would have called TurboQuant, the new, ultra-efficient AI memory compression algorithm announced Tuesday, “Pied Piper” — or, at least that’s what ...