Build a web page to send via email. Use the HTML Email Page Layout and its accompanying content types to assemble a page optimized for web email clients. The process starts like any other page you'd ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

As smartphone sales go through the roof (Apple sold over 1 million 3G iPhones on its launch weekend in July), inbox and message views are growing in numbers—and shrinking in size. The good news: More ...

You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences.

While the popularity of third-party email marketing services like Mailchimp has grown over the years, it is still possible to create and design company newsletters using Microsoft Outlook. You can ...

When it comes to content marketing, it’s difficult to find a channel that’s more reliable than an email newsletter. Unlike social media platforms and search engine algorithms, email addresses change ...