Consumers may enjoy window shopping, but like leafing through a fashion magazine, they seldom really stop and look closely. TBWA Hakuhodo received a brief from its client United Arrows Green Label ...

Ralph Lauren is launching its first holographic and interactive window display to celebrate the release of its new Polo Sport line. The new technologically-advanced display is in-line with the brand's ...

They’re grinning and bearing it. The city’s most spectacular holiday window isn’t at one of the big department stores, it’s at the Ralph Lauren Upper East Side flagship. There, a 5-foot-tall, 3D ...

NEW YORK — Ralph Lauren is giving new meaning to the concept of window shopping. Beginning today, customers can purchase apparel 24 hours a day, seven days at week, with the touch of their fingers, ...

Creating an interactive digital window display that can connect with smartphones of consumers walking by can be more complicated than it looks. A while back, Adidas created a pilot interactive display ...

If you're on a sightseeing tour in a bus, you really don't want to be looking away from the passing attractions to Google them on your smartphone. The AR Interactive Vehicle Display is intended to ...

General Motors is thinking long term for its back-seat entertainment. It worked with students from the Future Lab at Bezalel Academy of Art and Design in Israel to develop apps that run on a car's ...