Google on occasion tells you which method of technology they prefer over others. They did it with mobile, saying go responsive over other methods. They did it was schema markup solutions, saying ...

Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages ...

Google will likely be expanding implementation support for rich snippets through JSON-LD. John Mueller confirmed this on Twitter after a webmaster said he saw websites using JSON-LD to power their ...

Using custom HTML tags in a web page's head can disrupt Google's rendering and indexing, potentially impacting SEO. Despite their benefits for developers, custom tags should be used cautiously due to ...