The Rise of “Grandma Tourism:” Why almost 70% of travelers prefer learning from older locals when on holiday

As travelers seek more meaningful and immersive ways to explore the world, a new global report by GetYourGuide, the leading marketplace for travel experiences, reveals how “Grandma Tourism” is moving ...

GetYourGuide: The Rise of "Grandma Tourism:" Why almost 70% of travelers prefer learning from older locals when on holiday

BERLIN, April 21, 2026 - As travelers seek more meaningful and immersive ways to explore the world, a new global report by GetYourGuide, the leading marketplace for travel experiences, reveals how "Gr ...