A funny thing happened on the advertising industry’s way to a Big Data solution for measuring media currencies. It just got a lot smaller. How much smaller isn’t entirely clear, but even the biggest ...

A decade ago, marketing leaders couldn't answer that question because they didn't have the data. Today, they have multi-touch ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

The programmatic advertising industry has made genuine progress on transparency, yet less than half of every rand spent reaches a real person. Viewability, the metric on which the industry built its ...

Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics ...

GDP does not need to be redefined for the AI age. The harder measurement problem is how price indexes account for rapidly ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

Our measurement problem requires some solution, even if our solution needs continual refinement. We need some flexible agreement if our assessments are to communicate other than how we each personally ...