Nielsen announced a new ad performance capability to help buyers predict sales lift and incremental revenue for Nielsen One ...

Quiet gaps performance data hinder accurate ED benchmarking; learn how hospital leaders can improve measurement and peer comparisons effectively.

Discover Jyoti Yadav's groundbreaking playbook for AI product measurement and launch success. Learn why 95% of AI pilots fail ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

That shift, from retailer to cultural platform, is central to how Best Buy is pitching itself to brands. The company now ...

Rewind, replay, relive! Whether you missed us live or you want to hear it again, this is your hub for slides, worksheets, and recordings. Most B2B marketing teams are sitting on more data than ...

The IPA’s latest report calls on the industry to embrace transparency and strengthen joint-industry standards to improve ...

Cuebiq’s foot traffic measurement now powers PadSquad’s high-impact display and video creative, connecting digital campaigns to real-world visitation ...

AI agents are flooding ad tech. Agencies are still fixing their data ...

We operate in a world of increasing data privacy regulation, growing fragmentation across channels and ever-more complex media ecosystems. Against that backdrop, the demand for richer, more granular ...

Roku wants to give advertisers new ways of determining whether their commercials are really helping to spur purchases and ...