Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

A new spotlight on design thinking highlights companies achieving remarkable results by prioritizing customer needs from the start of product development. Examples like GE’s themed imaging machines ...

Cross-functional collaboration in new product development (NPD) refers to the coordinated efforts of multiple organisational units—such as research and development, marketing, sales, operations and ...

Apple launches new iPhone models every year, but products in all-new categories are far more rare. Here are six “major new product categories” that Mark Gurman just told TBPN are in development at ...